Late 2015, Jason Briscoe — a close friend & bagpiper — and I were sitting in a London restaurant, alongside a few cups of vino of course, and began sketching out an idea for a singular source of progressive bagpipe music.
We wanted it to be a place which provided a style of bagpipe music the next generation is keen to listen to — unique, unconventional, bold and brave. We know the talent is out there, as is the music.
It’s been a fun journey, filled with countless emails (or Slack messages rather), hours of development and many late night calls from around the world, including one that spanned Glasgow, South Africa and New York.
Following the launch, I wrote a piece about the evolution of modern bagpipe music and the story & idea behind Unreel.fm.
In 2016 most of us are listening to music on digital platforms such as iTunes, Spotify, YouTube and aren’t buying physical CD’s anymore. The artists are being paid less and having to work harder at making their craft a living. Personally, I come across an artist or tune which I absolutely love and would love to donate to advancing their creativity.
This is why we recognise the hard work our artists put into advancing their craft and have enabled listeners with the ability to toss a few bucks directly to the musician’s bank account.
The site launched April 1st 2016 and so far has over 2,500 subscribers to our newsletter, roughly 10,000 visits a month and have even had the site featured on multiple design blogs including SiteInspire.