Hello, I’m a product and brand designer, based in Brooklyn, NY.
Currently designing products, experiences, and strategic brand identities that impact the creative community at Adobe.
Adobe XD Brand
I am currently leading design for the Adobe XD Brand Studio team based accross Hamburg, San Francisco, and New York.
In 2020, our team led a comprehensive visual redesign of the brand. We partnered with the marketing team on strategy and developed a visual design system. You can read more about the brand refresh here. I focus on driving brand awareness and user acquisition for Adobe XD through storytelling, creative advertising, partnerships, event production, content creation, social media, and more.
XD Ideas
As part of the brand work we’re doing on Adobe XD — I’m also the Creative Director for XD Ideas, a digital publication for unique insights and authentic points of view on the practice, business, and impact of design.
Whitehall Interiors
Early 2020, in collaboration with The Workshop, I redesigned Whitehall Interiors’s online presence. The New York based architecture firm needed a new website that highlight their clean and distinctive aesthetic.
You can see the site live at whitehallnyc.com.
Plugins Marketplace
In 2019, I led design for the Adobe XD Plugins Marketplace. A platform to help designers discover, download, and use plugins — and supercharge their design process.
From defining the product strategy to designing a complete user experience — this redesign provided a new way to experience plugins across Adobe apps.
Adobe Creative Cloud Mobile
In 2015, I led design for Adobe Creative Cloud Mobile (iOS, Android, Chrome Book).
The app ties together all Adobe products, from Photoshop files on desktop to Illustrator Drawings on mobile and even videos from Premier Pro. Everything is connected, just like that. We also got some nice press from The Next Web, as well as getting featured during Google I/O.
Unreel.fm
On the side, I started Unreel.fm with my good friend Jason — a series of experimental mixtapes of the most unreal and creative music on the planet, curated by musicians and sent to your inbox.
We are looking to take listeners on an unexpected journey to discover the best emerging artists and new tracks, along with accompanying ‘sleeve notes’ for each playlist. Give it a listen on the App Store.
You can read about the story behind it.
Prior to Adobe, I was an Art Director with London-based design studio The Workshop, leading branding and digital designs for global organizations, cultural influencers, and start-ups.
Social Media Week
One of the highlights was working with Social Media Week as the conference's design partner.
The event brings together some of the industry’s leading brands and individuals at the intersection of entertainment, media, marketing, and technology. This includes Facebook, The New York Times, National Geographic, Warby Parker, and GE.
The National Innovation Summit
During my time at The Workshop, we also designed the branding for Denver-based event The National Innovation Summit for Arts & Culture.
During the 5 month-process, we strived to create a bold and vibrant identity that would define their capacity to innovate and adapt in the arts and culture sector; a logo that had to be flexible for print, digital and broadcast formats.
